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Articles » Why We Show Images of Our Product On Our Site
We frequently receive positive feedback on the design and
content of our public web site. Visitors comment on how much
information it provides them on our software, how it is supported
and priced. But most of all, we're complimented on the number of
images and screen captures we have of our actual product—images
that are visible to any visitor without signing up for a
trial, demo or sales call. Visitors are pleased to see and
experience the actual software they are interested in
We're big on showing off our product. We've worked hard designing, building
and supporting it and it's why we exist. We're proud of our product and
therefore, put it front-and-center on our site. Almost every page of our site
has images of our product, and you can download sample reports and try actual
reviews all on your own. For instance, our main
product page for our 360-degree platform has more than a
dozen screenshots of our product on it or linked from it. This
is more product images than most our competitors have on their
It seems essential to us that a company actually shows the
product they are selling on their site. You'd never considering
buying a suit, laptop or even a phone online without looking at
images of the product first. Yet, in our industry, customers
tolerate this lack of critical information every day. Some of
our largest competitors do not have a single image of their
software on their site. Instead, they have stock photos, long
paragraphs of explanatory text, or no detailed product
information at all.
Today, a product's design cannot be an afterthought; it's a key indicator of
usability, adoptability and quality. We strive to build software that is not
only highly functional, but beautiful and easy-to-use. It only makes sense to
present it as our best foot forward to new visitors to the EchoSpan site.
If a 360-degree feedback vendor does not openly display their
product on their website we can only suspect it is because:
Their product looks dated and they know its appearance will turn away
They want you to have to spend an hour on the phone with a sales person
before you can see their software.
They think stock images are a better representation of their company
than their actual product.
They think long paragraphs of text explain their software better than a
single image of the tool itself.
With each new generation of our site, we've tried to add an increasing number
of images to support our assertion that our 360-degree feedback tool is the most
capable one on the market. We'll continue to do this because our customers
appreciate it and it immediately implies about how we do business—with a focus
on top-quality, feature-rich and elegant tools that are loved by their users.