Case Study: Leaderology
EchoSpan Company Blog
In today's blog entry, we're proud to share a new case study created in partnership with our customer, Leaderology, who uses the EchoSpan 360-degree feedback system to provide coaching services to their clients.
"Just like professional athletes, all great leaders need coaches, too. Coaching is a positive thing! We prefer not to only be brought in for coaching when there is an issue with a leader, but rather for high potentials to help them get to the next level."
- Lena Baer, VP of Operations for Leaderology
Who is Leaderology
Everyone wants to reach their full potential, to develop those latent qualities or abilities hidden deep within us to achieve success. Leaderology is a women-owned (WBENC certified), Gold Stevie Award Winning leadership development firm that helps business leaders and teams do just that. They offer customized leadership development, executive coaching, and strategy/team alignment services designed to help clients undergo a shift of self-awareness, empowering them to step fearlessly into their fullest leadership potential.
Each service provides valuable tools for developing individuals who want to increase self-confidence, improve working relationships, enhance communication styles, and leverage their personal strengths.
Leaderology's Keys to Success
All of Leaderology's engagements are geared specifically for growth, and communication of that message is key.
"Just like professional athletes, all great leaders need coaches, too. Coaching is a positive thing! We prefer not to only be brought in for coaching when there is an issue with a leader, but rather for high potentials to help them get to the next level," said Leaderology's VP of Operations, Lena Baer.
"Prior to launching any projects, there is always correspondence that goes out to participants (usually from the executive level) fully explaining the process and [its] benefits. It's important to make everyone feel comfortable, confident and safe."
In addition to ensuring proper communication, Lena attributes Leaderology's success to providing white-glove customer service, securing executive buy-in and involvement in all projects, their proven multi-touch process with built-in mechanisms for accountability, and having the right technology in place internally.
Enabling Growth with EchoSpan
Upon inception in 2019, Leaderology already had an active book of business due to the loyal following of happy clients the team had built from previous experiences and projects.
Thanks to the amazing results they produce, that book of business grew substantially in a very short period of time. A crucial component of Leaderology's services is a 360 feedback assessment, but the homegrown assessment tool they were using was not working for them. It was very time consuming to use and didn't provide the reporting capabilities needed.
In order to keep up with the demand of a rapidly growing client base, Leaderology needed to pivot quickly.
Leaderology deployed EchoSpan's 360-assessment tool because they were familiar with the company's reputation for great customer service, quick deployment, and user-friendliness. They wanted a partner who they could trust to provide the same level of excellence service Leaderology provided to its clients.
"We do all the heavy lifting for our clients. So we needed a 360-assessment tool that would do the same thing for us, and EchoSpan provides the same great level of customer service we do."
It's not just the amazing customer service that Leaderology enjoys with EchoSpan. The team feels confident using a reliable platform with no down time, that is constantly innovating with quarterly updates. A quick and seamless implementation was also impressive.
EchoSpan's Benefits for Leaderology
Additional EchoSpan features the Leaderology team appreciates include:
- Mass uploading targets and raters, which is a big-time saver.
- A competency library, project templates and communication templates ready to use immediately with no set up.
- An intuitive platform that is not only easy for them to use, but their clients too.
- Built in training videos and product guide.
- Custom reports that can be branded and are easy to understand.
- Flexibility and ability to customize.
With EchoSpan's web-based system, every aspect of a feedback process can be easily configured for a customer's needs, including review content, rating scales, workflows, and report appearance.
"Our goal is to help our clients reach their full potential, and EchoSpan is helping us to reach ours. As our business evolves, EchoSpan's platform evolves right along with us. We love that," said Lena.
Leaderology provides an experience that is encouraging, development that is sustainable, and accountability that produces fearlessly authentic leaders. Not only do they add value to their clients, Leaderology is constantly giving back to the community. EchoSpan is proud to partner with them!
EchoSpan puts HR and business leaders in control of their employee development programs with a suite of 360-degree feedback and employee engagement tools. With EchoSpan's web-based system, every aspect of a feedback process can be easily configured for a customer's needs, including review content, rating scales, workflows, and report appearance. Founded in 2002, EchoSpan is headquartered in Atlanta, Georgia and is trusted by more than 6,000 organizations worldwide. You can learn more about EchoSpan at www.echospan.com.
Leaderology champions and develops fearlessly authentic leaders who want to cultivate expansive, inclusive and sustainable communities of effort. Their invested partnership contributes to frameworks for positive change, strategic succession planning, and responsible talent management to drive meaningful business impact. You can learn more about Leaderology at www.leaderology.com.