Maximizing ROI in HR Tech: How EchoSpan Achieves 95 percent Feature Utilization

One of the biggest pain points in the software-as-a-service (SaaS) industry particularly in the HR tech space is the fact that companies often pay for features they never use. Research consistently shows that up to 80% of a typical product's features go untouched, meaning many organizations see only a fraction of the value they re paying for. In the HR realm specifically, SHRM has cited data indicating that over half of SaaS licenses in some organizations go unused essentially, shelfware that yields no return on investment.

At EchoSpan, we take a very different approach. Our 360-degree feedback platform is designed so that clients maximize their subscription and actually use the functionality available to them. In fact, our customers adopt, on average, 95% of EchoSpan's features. This a remarkable figure when you consider how many tools in the HR SaaS market struggle to achieve even 20% feature usage.

Below is a closer look at why this high utilization rate matters, and how EchoSpan ensures that every paid feature drives real value rather than sitting idle.

The Challenge: Feature Overload and Under-Utilization

Feature bloat is the term often used to describe how SaaS vendors keep adding new bells and whistles to stay competitive, while users barely scratch the surface of what s available. For most organizations:

• Having too many features can complicate setup and training.
• Users may never learn about or access additional capabilities, even if they could benefit.
• Purchasing a comprehensive suite often means paying for modules or features you can t fully deploy yet.

This leads to wasted budget and frustration especially in uncertain economic times, where every expense must be justified.

How EchoSpan Breaks the Mold

1. Focused Design and Intuitive Interface: Our 360 feedback platform follows a step-by-step process from creating surveys to generating actionable reports ensuring that each feature is easy to find and logically connected to the tasks HR teams and end-users are performing. In other words, it doesn t feel like you re rummaging through a maze of extras you ll never need.
2. Hands-On Training and Support: Part of our implementation process is ensuring clients understand the platform's full range of capabilities. We offer guided training sessions, user-friendly documentation, and a responsive support team. This approach means there s always a clear resource to help administrators and participants learn and adopt each feature as their program evolves.
3. Flexible Customization: Not every organization has the same needs. With EchoSpan, you can turn features on or off as required. This flexibility means you can start small and scale up when you re ready an approach that naturally boosts utilization. Instead of overwhelming new customers with every single option at once, we focus on what's immediately valuable and expand over time.
4. Pay-Per-Feature Licensing: We also offer a flexible licensing model that lets you tailor your subscription to the tools you actually need. For example, organizations looking to leverage advanced analytics can choose to add our AI Insights Toolkit, which delivers automated feedback analysis, sentiment scoring, and actionable suggestions to enhance the employee development process. If you prefer to keep things simple initially, you don't have to pay for features you aren't ready to adopt. This ensures that every dollar you spend maps to genuine value.
5. Continuous Innovation Based on Feedback: Because EchoSpan specializes in 360-degree feedback, we're constantly consulting with customers to fine-tune our product roadmap. By adding (or refining) features that address real-world demands, we avoid building cool but non-essential elements that go unused.

Why 95% Utilization Matters Especially Now

For many organizations, ensuring a solid return on investment has never been more critical. Amid budget cuts and economic uncertainty, HR leaders must choose solutions that:

• Solve real problems.
• Are fully adopted across the organization.
• Provide clear, measurable outcomes.

When you only use 20% of a tool's features, it's natural to question the renewal cost or look for cheaper alternatives. But when 95% of the features are actively driving value, that renewal conversation is much simpler everyone can see the benefits firsthand. At EchoSpan, this is exactly what we enable for our clients.

Ready to See the Difference?

If you're looking to trim costs without sacrificing capability, EchoSpan's 360-degree feedback solution offers a robust yet streamlined approach. Our high feature utilization rate means you only pay for features that genuinely enhance your processes and employee development no fluff, no shelfware.

Contact us today at contact@echospan.com to schedule a personalized demo and discover how EchoSpan can help your organization achieve maximum ROI on your 360 feedback initiatives. We'll show you how easy it is to tap into the full power of our platform ensuring no feature goes to waste.

References

Pendo Feature Adoption Report: https://www.pendo.io/resources/reports/feature-adoption-report/

SHRM (Society for Human Resource Management): https://www.shrm.org